QBE has been the principal sponsor of the Sydney Swans for 30 years! Our commitment to the Swans is reflective of our business philosophy – creating and growing long-term mutually rewarding partnerships. Recognised as one of the most enduring relationships in Australian sport, we've been the name behind the Swans through the highs and lows, providing support when required and celebrating important achievements. Last year QBE's sponsorship of the Sydney Swans was extended for an additional 4 years and will see us celebrate a milestone 33 years together.
We are also continuing our support of the QBE Sydney Swans Academy, an initiative designed to identify talent from as young as nine years old and shape them into future Swans players. It has become an integral part of the growth in the code in Sydney since its inception in 2010, and has done a great job developing the code at grassroots level by encouraging kids to participate in AFL.