QBE first signed on as joint principal sponsor of the Swifts in 2008 when it became the first major partner to invest in a ‘sister’ sport and the year netball’s ANZ Championship was launched. The sponsorship falls on the back of QBE’s 30-year sponsorship of the Sydney Swans – one of the most enduring and prolific relationships in Australian sport.
Over this period, the NSW Swifts have grown into a revered sporting brand, breaking both membership and home crowd attendance records over a number of seasons. It has accrued five premiership wins – four Commonwealth Bank Trophy titles, and an ANZ Championship win.
QBE remains the only principal partner still associated with an ANZ Championship franchise since the competition’s inaugural season.